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This web site arriva.com had the following in the site, "We started making headphones when competing in triathlons and needed music to help get through the grueling training." Our analyzers saw that the website stated " Music really helps to make trainingworking out so much more enjoyable." The Website also said " Our first successful headphone, Wired, came out in 2006 and still selling as the wire runs down the center of your back and as one reviewer wrote that clings to your head like a hungry squid when fitted correctly. Then our Shuffle headphones which David Pogue wrote They may just be the best tech idea of the year." The website's header had Bluetooth 5 wireless stereo sport headphones as the most important optimized keyword. It is followed by Best fitting headphones for sport which isn't as ranked as highly as Bluetooth 5 wireless stereo sport headphones.